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becky@bigstarproductions.com

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Big Star Production Group

DIY SEO Optimization Tips Every Business Owner Should Know

Using the power of search engines, you can take your website to new heights.

In this article, we’ll break down some basic steps in setting up an effective do-it-yourself (or “DIY”) SEO campaign for business owners who are looking to make their website more visible on Google and other popular platforms like Bing or Yahoo!

With Google controlling over 92% of the search engine market share worldwide, more than likely your future client or customer is on Google searching for you.

Read on to discover five SEO tips every business owner should use to rank higher in SERPs (Search Engine Results Pages)!

Tip #1: Don’t forget your title tags and meta descriptions

Oh, you’ve just created a new page for your website? That’s great, just don’t press the publish button quite yet.  If you’re using Yoast, a user-friendly SEO tool, scroll down your webpage and be sure to enter your title tags and meta descriptions. These two lines of code appear on Google Search pages–just think of the natural language that an end-user might use when they search for your services and input your search content.

Tip #2: Sign up for Google My Business

Google My Business is the best way to get your business listed on google without having higher search engine rankings. With this free service, you can create an account and make sure that potential customers find out more information about what they need from YOU! You should definitely check it out today by checking out our blog post Why Google My Business Is Important For Your Marketing Strategy!

Tip #3: Blog about unique industry-related content

Maybe you already know that creating content for your website is a great way to use keywords while providing real value for your audience. But if you really want to stand out and make traction, dare to be different and tell unique stories.


This isn’t to say don’t write about crucial topics that others have already written about. However, push yourself to tell a story your way and connect in more meaningful ways with your target audience!

Tip #4: Partner with organizations or write guest blogs to create links to your site

The more websites that host links to your website, the better. Do some research and see if there are any local online directories you can feature your business on, and look into guest blogging opportunities. Both are great ways to put your name out there and reach more unique users! 

 

Tip #5: Be patient, and watch your strategy bloom

You won’t rank high on Google overnight, and in fact, it does take some time to receive organic sessions from Google as a new website owner. However, the great part about SEO strategy is that if you’re doing it right, it’s working in the background for you! 

All you have to do is wait patiently for your results to come and keep working at it in the meantime. 

 

For more questions about creating your SEO Strategy, reach out to our team below! 

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