Description
Initial setup of FB Ad Campaign
Includes the following and more as additional data becomes available through tracking:
- Set up New FB Tracking Pixel for remarketing audience, plus advanced conversion event techniques
- Create precisely targeted ads based on audiences, new parents, etc. Pinpoint based on income.
- Demographic targeting through partner categories (focuses on what we do offline outside of Facebook – purchase history, sites visited) “offline data” will aid in targeting a specific audience.
- Geo-targeting setup (example 20 mile radius)
- Targeting Maternity, Newborns, and New Parents with the additional layering of household income
- Seasonal ad creation