Using the power of search engines, you can take your website to new heights.

In this article, we’ll break down some basic steps in setting up an effective do-it-yourself (or “DIY”) SEO campaign for business owners who are looking to make their website more visible on Google and other popular platforms like Bing or Yahoo!

With Google controlling over 92% of the search engine market share worldwide, more than likely your future client or customer is on Google searching for you.

Read on to discover five SEO tips every business owner should use to rank higher in SERPs (Search Engine Results Pages)!

Tip #1: Don’t forget your title tags and meta descriptions

Oh, you’ve just created a new page for your website? That’s great, just don’t press the publish button quite yet.  If you’re using Yoast, a user-friendly SEO tool, scroll down your webpage and be sure to enter your title tags and meta descriptions. These two lines of code appear on Google Search pages–just think of the natural language that an end-user might use when they search for your services and input your search content.

Tip #2: Sign up for Google My Business

Google My Business is the best way to get your business listed on google without having higher search engine rankings. With this free service, you can create an account and make sure that potential customers find out more information about what they need from YOU! You should definitely check it out today by checking out our blog post Why Google My Business Is Important For Your Marketing Strategy!

Tip #3: Blog about unique industry-related content

Maybe you already know that creating content for your website is a great way to use keywords while providing real value for your audience. But if you really want to stand out and make traction, dare to be different and tell unique stories.

This isn’t to say don’t write about crucial topics that others have already written about. However, push yourself to tell a story your way and connect in more meaningful ways with your target audience!

Tip #4: Partner with organizations or write guest blogs to create links to your site

The more websites that host links to your website, the better. Do some research and see if there are any local online directories you can feature your business on, and look into guest blogging opportunities. Both are great ways to put your name out there and reach more unique users! 

Tip #5: Be patient, and watch your strategy bloom

You won’t rank high on Google overnight, and in fact, it does take some time to receive organic sessions from Google as a new website owner. However, the great part about SEO strategy is that if you’re doing it right, it’s working in the background for you! 

All you have to do is wait patiently for your results to come and keep working at it in the meantime. 

For more questions about creating your SEO Strategy, reach out to our team below! 

Let’s connect and create something beautiful together. Start by saying hi.

Creating your brand strategy can be an exciting time to dive deep into the “why” behind your business and stretch some creative muscles. However, let’s be honest—it can just as quickly leave you completely at a loss. 

But don’t freak out if you have no idea what your brand is right now!

 

Tiny details like how many logo variations you have or the color of the font on your website do matter, but in the grand scheme of things, minor details like that shouldn’t be your priority just yet. Instead, you need to focus on the essentials of brand strategy that’ll make your marketing efforts more effective.

Need help defining your vision for your brand? Download our Brand Strategy e-book and take the guesswork out of branding!

What is a Brand Strategy?

Before you can build a strong brand identity, you need to understand the purpose of a brand strategy. Think of your brand strategy as your blueprint of your business that encompasses your long-term goals and defines the “how, what, where, when, and who” behind your brand and its messaging.

Your brand strategy helps you uniquely position your company and deliver that “special something” to your audience that they can’t quite put their finger on. Success branding makes sure your customers know what you and only you bring to the table, and it makes them willing to pay top dollar for it, too!

The 5 Key Components Behind Every Strong Brand Strategy

The “why”

Every brand has a purpose and promises made to the consumer, but your “why” is the decisive factor that drives your unique brand positioning. Without a vision or “why” that helps your company stand out, your brand could become unrecognizable when compared to competitors.

The target audience

Your brand messaging shouldn’t be floating out into the void. A strong brand understands its target audience, how they feel, what they care about, and what problems they face. Understanding your market helps you position your brand to be exactly what they need. 

Competitive awareness

Studying your competition is crucial to any winning strategy. You need to look for gaps in the marketplace that only your unique brand can fill and understand not just your strengths and weaknesses, but your competitors, too! 

A brand personality

Your audience doesn’t resonate with talking heads. So you have to humanize your brand by creating a brand personality that brings out the character and powers relationship-building with your audience.

Consistency

At the end of the day, consistency makes a strong brand stand out. Your brand messaging should be cohesive to drive consumer loyalty, so ensuring that all brand elements work together is what makes a brand recognizable.

Every business and every entrepreneur needs good branding.

Brand strategy frameworks will vary from company to company, but the elements above are your must-haves. For more questions about branding, or if you need professional help with brand stylization, reach out to our team below! 

Let’s connect and create something beautiful together. Start by saying hi.