Are you following our IG?  Every Wednesday we offer #WordPress Wednesday tips, tricks, and techniques to improve your online presence.

Cache your website

You’ve probably noticed the word “cache” in agreements when visiting certain websites. And caching is the process of storing copies of data in a temporary storage location or cache so they can be accessed more quickly in the future. 

You want your WordPress website to be cached so visitors can have a quick loading experience, so an easy fix is installing a cache plugin. WP Super Cache is a popular option; you can read its reviews here. 

How to check your WordPress website’s speed

To see where your website stands in terms of speed, use GTMetrix to put it to the test. Figure out where you can improve, and then hone the tips above to optimize your WordPress website for success!

Let’s get your WordPress up to speed!

Load time is one of the most critical factors that affect conversion rates, so do yourself a favor and start getting your WordPress website up to speed ASAP.

And as always, our creative team is here to help you with any of your WordPress needs!

Learn more about our work at Big Star Production Group (here!)

Let’s connect and create something beautiful together. Start by saying hi.

Use strong headlines

Your headline is what’s going to determine whether or not people even bother reading the rest of your website copy, so you want to make sure that it’s attention-grabbing and relevant. If you can make your headline interesting and benefit-driven, you’ll be well on your way to getting people to stick around.

Plan before you write

Every page on your website should have a specific purpose that your copy helps you meet, so think about that before you sit down to write something. 

• Keep your audience in mind. Write copy that appeals to the people you want to attract to your website.
• Make it easy to read. Use short sentences and bullet points to make your website copy easy to scan.
• Use calls to action. Tell your readers what you want them to do, whether it’s signing up for your newsletter or making a purchase.
• Use keywords wisely. Choose keywords that are relevant to your content and use them throughout your website copy.
• Edit, edit, edit. Make sure to proofread your website copy and fix any errors before you publish it.

By following these tips, you can write website copy that is engaging, informative, and effective.

Don’t play it safe

Good website copy should be original and almost dangerous. It should make your audience go “Ooooh, did they really say that?!” To achieve this, be creative and play around with your wording.

Of course, website copy also needs to be clear and professional. After all, you are representing your business or organization! But don’t be afraid to have some fun with it too.

So go forth and write website copy that stands out from the rest. Your audience will thank you for it!

Write less about you and more about the end-user

If your website has way more “I” statements than it does “we” or “you,” it’s time to go back to the drawing board. Writing more to your reader’s interests or pain points is vital for building connections and ultimately earning their trust, so we know it’s hard, but don’t neglect them to talk all about you! 

Website copywriting is a different animal than other types of writing. website content has to be persuasive, interesting, and most importantly, search engine optimized. And while a website copywriter might sound like a job for a professional writer, anybody can learn the basics of website copywriting and produce strong results.

This is it for this lesson on website copywriting, but if you ever need a creative web developer to create an excellent design to match your killer copy, don’t hesitate to get in touch below! 

This is it for this lesson on website copywriting, but if you ever need a creative web developer to create good design to match your killer copy, don’t hesitate to get in touch below! 

Let’s connect and create something beautiful together. Start by saying hi.