“Help! How do I get my website to rank well on Google?”

Whether you’ve gone the DIY route for your business website or you’ve invested in a website designer, you’ve probably heard the phrase “SEO strategy” many times before. 

Now, there are plenty of things that go into search engine optimization, aka SEO. Still, keyword website optimization is one essential part of SEO strategy every entrepreneur should take advantage of for their website.

Keywords & Their Function

If you’re not too sure what keywords are, we promise it’s more straightforward than you think! SEO keywords are phrases and words sprinkled throughout your website content that helps people find your site via search engines. 

A good way to think about it is that your website should speak the same language as your target audience… but without overdoing it (more on that later!). 

So, let’s say, for example, you are a hairdresser who specializes in women’s haircuts in Texas. 

Naturally, you’d like for your potential website visitors to be women looking for haircuts in Texas, right? And more than likely, your target audience will head to a search engine and type keywords into the field, “women’s haircuts in Texas.” 

If you’ve done your research and used keywords like the phrase above to optimize your site, then you’ve just improved your chances of those women landing on your page! But like all things in business, keywords involve strategy, so let’s walk you through the basics.

Finding the Right Keywords

There are three things you want to think about when doing keyword research:

• Authority. Google ranks websites that appear more authoritative higher in search results. Starting a blog is a great way to establish yourself as an authoritative source!

• Relevance. Google also ranks for relevance. If your content doesn’t actually meet a searcher’s needs, it won’t rank highly.

• Volume. This is measured by the number of times a keyword is searched. You’ll want to use a mix of high and low-volume keywords to ensure your content is shown to a broad audience. 

When you start your search, you want to think about at least five topics that are relevant to your website and then come up with keywords and phrases you think potential visitors may search for. 

Looking at related search phrases that appear at the bottom of Google Search is a great idea, but don’t be afraid to use keyword tools to your advantage, like KeywordTool.io or Google’s FREE keyword tool!

Using Keywords in Your Website Content

Now that you understand keywords and how to find the right ones, it’s time to put them to use! 

Avoid flooding your website with keywords because Google doesn’t like this, and use this rule of thumb: 1 keyword for every 50 words. Your keyword use should feel natural, not obvious.

The world of SEO is expansive, but if you’re new to it, keywords are a great place to start. If you’d like more expert advice about your SEO strategy, don’t hesitate to reach out to our creative team below!

Are you excited to explore keywords for your website?

We sure hope you are. So here’s to another year of having fun with website design and creating a site that works for your unique brand and audience! 

Let’s connect and create something beautiful together. Start by saying hi.

As a business owner or entrepreneur, it’s in your best interest to stay informed on the latest design trends. 

 

Web design trends tend to take on the shape of the era that they’re in. So get ready for the trends you’re about to see below that inform consumer expectations in the age of the pandemic, privacy concerns, transparency, and more!

If you’re looking forward to updating your website in 2022, or like a good entrepreneur, you just want to stay informed, then discover five web design trends industry leaders say are looming on the horizon.

One-page websites

All hail the power of simplicity!

Websites have always been a symbol of professionalism. But for entrepreneurs who don’t offer a slew of services or only plan to use their website as a portfolio or presentation, this effective, simple website design layout is perfect as it easily gives website visitors the most important information in a straightforward format.

Accessibility and inclusivity

In 2022, brands will continue to be held to high standards, and one of them is prioritizing accessibility and inclusivity in website design, functions, and language. 

More websites are including more inclusive options like alt text, dark mode, privacy settings, and more. You want your content to reach as many people, right? 

Well, giving your visitors more customization and accessibility options is a sure way to do that!

Sites that make real-world connections

Websites that provide a feeling of groundedness or connection to a certain place or sight are becoming increasingly popular on the web. Rather than using the usual personal branding photos in hero images, designers are opting for strong pictures that connect visitors to wherever the entrepreneur is from or currently based. 

This unique design trend is a powerful opportunity to share a piece of yourself with visitors and bring them into your world!

Simplicity

Less is more in 2022. Expect to see more websites drawing people in through copy and deeper content instead of with loud colors and bold designs. Web design trends will continue to lead towards lighter, less-condensed layouts than busier ones.

The world isn’t slowing down anytime soon, so brands are taking the approach of giving their audience a breath of fresh air vs. bombarding them with information overload. So 2022 is the year of dropping Easter eggs for your audience in hopes that you’ll leave them wanting more!

Interactive website elements

Whether it’s playful fonts that move when visitors click a word or web-based scavenger hunts, it looks like the design trend of 2022 is about upping the antics. These interactive elements and more can help entrepreneurs generate excitement and engagement on their websites. 

Are you excited to see what’s in store for web design in 2022?  

We sure hope you are. So here’s to another year of having fun with website design and creating a site that works for your unique brand and audience! 

Your website can stand out from the crowd with the help of your unique story—and we’re here to assist with all your special web design needs! 

Learn more about our creative website design services for business owners today and let’s make your website bloom!

Let’s connect and create something beautiful together. Start by saying hi.