As a business owner or entrepreneur, it’s in your best interest to stay informed on the latest design trends. 

 

Web design trends tend to take on the shape of the era that they’re in. So get ready for the trends you’re about to see below that inform consumer expectations in the age of the pandemic, privacy concerns, transparency, and more!

If you’re looking forward to updating your website in 2022, or like a good entrepreneur, you just want to stay informed, then discover five web design trends industry leaders say are looming on the horizon.

One-page websites

All hail the power of simplicity!

Websites have always been a symbol of professionalism. But for entrepreneurs who don’t offer a slew of services or only plan to use their website as a portfolio or presentation, this effective, simple website design layout is perfect as it easily gives website visitors the most important information in a straightforward format.

Accessibility and inclusivity

In 2022, brands will continue to be held to high standards, and one of them is prioritizing accessibility and inclusivity in website design, functions, and language. 

More websites are including more inclusive options like alt text, dark mode, privacy settings, and more. You want your content to reach as many people, right? 

Well, giving your visitors more customization and accessibility options is a sure way to do that!

Sites that make real-world connections

Websites that provide a feeling of groundedness or connection to a certain place or sight are becoming increasingly popular on the web. Rather than using the usual personal branding photos in hero images, designers are opting for strong pictures that connect visitors to wherever the entrepreneur is from or currently based. 

This unique design trend is a powerful opportunity to share a piece of yourself with visitors and bring them into your world!

Simplicity

Less is more in 2022. Expect to see more websites drawing people in through copy and deeper content instead of with loud colors and bold designs. Web design trends will continue to lead towards lighter, less-condensed layouts than busier ones.

The world isn’t slowing down anytime soon, so brands are taking the approach of giving their audience a breath of fresh air vs. bombarding them with information overload. So 2022 is the year of dropping Easter eggs for your audience in hopes that you’ll leave them wanting more!

Interactive website elements

Whether it’s playful fonts that move when visitors click a word or web-based scavenger hunts, it looks like the design trend of 2022 is about upping the antics. These interactive elements and more can help entrepreneurs generate excitement and engagement on their websites. 

Are you excited to see what’s in store for web design in 2022?  

We sure hope you are. So here’s to another year of having fun with website design and creating a site that works for your unique brand and audience! 

Your website can stand out from the crowd with the help of your unique story—and we’re here to assist with all your special web design needs! 

Learn more about our creative website design services for business owners today and let’s make your website bloom!

Let’s connect and create something beautiful together. Start by saying hi.

These days, you have a lot of competition in online shopping. In order for customers and potential clients to trust your brand over another company’s sites, they need more than just impressive features or low prices; now it is about leading authentically as an industry leader!

So, let’s put your brand to the test and go through five ways you can make your business website more memorable and unique:

Set the tone with your visual identity.

Take a look at your competitor’s visuals on their website. Do they all use similar color schemes? Is there a type of font that’s common across their websites? 

Wherever you see room to stand out with your brand identity, take the opportunity and run with it! If most of your competitors have similar styled websites, this is your chance to create a memorable visual identity that catches your visitors’ attention!

Offer a unique point of view

You and your competitors are in the same industry, but that doesn’t mean you’re all targeting the same customers. So instead of following the trends, craft a meaningful message or opinion on a topic that you know will resonate and reach your ideal audience.

Customers are increasingly interested in brands that aren’t afraid to take a stance on important issues, so don’t be scared to put yourself out there and stand up for what you believe in! 

Use personal branding photos, not stock images.

Chances are, you might find some duplicate stock images on competitors’ websites. While stock images are an easy way to beef up a website, photos that showcase your business’s real people and day-to-day operations are much more exciting and authentic. 

Show your audience who you are and what your brand is all about through vibrant images that’ll make your website’s imagery pop! 

Draw your visitors in with compelling copy

The words on your website hold more weight than you might think. 

Your brand voice is the perfect chance to differentiate your business from your competitors, and it’s more than okay to put some personality into your copy! If you see that many of your competitor’s websites have the same tone and voice, then experiment with your copy to create meaningful messages that address your audience! 

Invest in web design services that capture your distinct vision

With the help of innovative design that’s tailored to your unique artistry and brand identity, you can bet that your website will be competitive. A good web designer will collaborate with you to design a website that brings out the best of your brand so that you don’t have to reuse the same web design templates like everyone else! 

Your website can stand out from the crowd with the help of your unique story—and we’re here to assist with all your special web design needs! 

Learn more about our creative website design services for business owners today and let’s make your website bloom!

Let’s connect and create something beautiful together. Start by saying hi.